Social Influence – Instagram, The New Director of Successful Hospitality Design
Consumers hunger for sharing their experiences through social media platforms, is a trend that the hospitality and design industry is responding to, with thoughtful, cohesive and instagrammable design at the forefront of new developments and which is also feeding into the re-design of existing developments.
Instagram has turned what used to be public meeting spaces, into open movie sets where lighting, angles and perspectives take priority and where aesthetic is taking precedence.
Most geotagged posts having been inspired by the physical space. The perfect marketing tool, Instagram is the dessert you can’t get enough of. Once you’ve established a following of individuals who share the same aesthetic pallet as you do, you begin to build an authentic relationship with that audience who will eventually become part of your visual timeline. The number of likes, shares, and comments gained from any digital platform contribute to a successful business model and attract a new audience.
The visually driven platform offers numerous advantages to any business, with its most prominent feature being that it is a source of creative inspiration and innovation.
Each project uploaded on Instagram has placed designers on the map through unprecedented support from consumers, provided insights on customer behaviour and demands, and has driven brand growth, both for the restaurant and the architect/design firm.
Instagrammable hospitality hotspots can be found on our Instagram.
Sketch, London – The Manser Practice Architects + Designers
With 211k followers on Instagram, the Grade II* listed Century House in Mayfair has become a favourite hangout spot amongst young adults, bloggers and internet influencers.
A place for food, art and music, Manser Practice were asked to convert an original James Wyatt house, home of the Royal Institute of British Architects into a series of bars, a restaurant an a gallery space.
Although there was a significant amount of resistance towards the conversion, the architects were sure to create an unforgettable experience. Each room is different from the next, providing every consumer with a unique and captivating atmosphere.
German Gymnasium, London – Conran + Partners
Originally constructed in 1864 for the German Gymnastic Society, it was the first venue to host our national Olympic Games.
Conran + Partners were asked to create a ” glamorous yet democratic contemporary European Grand Café” which complimented King’s Cross masterplan.
The Grade II-listed building is a unique destination that doesn’t disappoint, with food and drink mimicking the elegance that surrounds the restaurant.
To ensure the project succeeded, Conran + Partners worked alongside architects Allies and Morrison to preserve the building’s core structure, and Landlord Argent’s base build team.
The Curtain Hotel, London – Dexter Moren Associates
The Curtain Hotel & private members club located in Shoreditch takes you back in time, with each room outshining the other in size and luxury.
Reflecting the neighbourhood heritage, Dexter Moren Associates ensured the nine-storey construction oozed urban aesthetic through its design and build.
On behalf of hotelier Michael Achenbaum and creative development consultancy SUSD Ltd, New York real estate developers Douglaston Development and Hondo Enterprises, Dexter Moren Associates created space for exclusivity and unforgettable memories.
The Ned, London – EPR Architects
The visual transition between the old and new features of The NED hotel are what contribute to the character of the building. Full of Personality and history, the Grade I listed building was originally designed by Sir Edwin ‘Ned’ Lutyens in 1939.
Providing 252 guestrooms, the redevelopment and renovation project offers contemporary hotel accommodation, restaurants, bars and extensive leisure and spa facilities.
What’s beautiful to witness are the retained interiors. Gardiner & Theobald restored Lutyens architectural trademarks with its most famous restoration being the bank vaults that were made famous in the 1964 James Bond Film, Goldfinger.
ME Hotel, London – Foster + Partners
From the shell of the building to the door handles, this is the first flagship hotel in which everything is designed by Foster + Partners. A contemporary interpretation of the Edwardian-style, the ME Hotel corner tower offers cinematic views, rooftop envy and a haven for architecture and design creativity.
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